Kellogg’s – Active Living Fund (UK)
The Kellogg’s Active Living Fund gives small grants to fund projects and activities that directly lead to people taking part in sustained physical activity. The aim of the fund is to help remove the “barriers” which stop people being active. It is especially keen to fund activities that enable adults and children to exercise together.
The fund can support:
- Community groups – charities and other voluntary and community groups and organisations such as Tenants and Residents Associations, Friends Groups, scouts and guides.
- Sports clubs – the fund may make donations to sports clubs where it will be contributing to a project or activity which is specifically and demonstrably designed to attract first time participants. It will also consider funding specially adapted equipment which helps make a sport fully inclusive.
Please note that this fund does not support organisations with an annual income in excess of £50,000.
The fund is open to charities and other voluntary and community organisations in the UK. Schools can apply but the fund will only consider contributing towards extra curricular activities that promote sustained physical activities. This is a competitive fund and projects will be assessed according to the following criteria and priorities:
Project Type
- Top priority: Innovative (new) ways of getting non-active individuals active.
- Second priority: Existing projects or activities that adapt or expand so that they are available to new groups of people or new geographical areas.
- Third priority: Existing projects or activities that need new or replacement equipment, or existing projects that require replacement funding.
Beneficiary Type
- Top Priority: Family units, children and adults undertaking physical activity together.
- Second Priority: Children aged up to 18.
- Third priority: Adults aged 25 and over.
- Fourth priority: Young adults aged 19-24.
To have the best chance of success your project needs to be a high priority in terms of both the Project Type and the Beneficiary Type. Examples of projects and how they would score under the assessment process are given in the guidance notes for the fund:
www.kelloggs.co.uk/company/corporateresponsibility/activelivingfund/
helpandguidance.aspx
The fund provides grants of up to £1,000. The grant must have a significant impact on the project (so that, for example, Kellogg’s would consider a grant of £1,000 for a £2,000 project but will not consider a grant of £1,000 for a £10,000 project).
Under this programme Kellogg’s will not award grants:
- To individual athletes, sportsmen and women.
- For costs associated with salaries or posts.
- To profit-making organisations.
- Towards transport costs, as all projects should be accessible to ensure sustainability.
- To applications where the request does not directly support the activity being undertaken; for example Kellogg’s will consider a request for equipment, but not for maintenance on a building being used.
- To retrospective applications, where the activity has either taken place or has commenced at the time an application is considered by the Kellogg’s panel.
The fund is administered by the Community Foundation for Greater Manchester. To request an application form contact the Foundation’s small grants team:
Tel: 0161 214 0940
Or you can download guidelines and an application form from the Foundation’s website:
www.communityfoundation.co.uk/apply/fund_details.aspx?fund_Id=24
If you would like help or support in completing your application form, contact:
Email: louise@communityfoundation.co.uk
A panel of Kellogg’s employees meets several times a year to consider applications. The next deadlines for panel meetings are:
- Noon on 8 May 2008 – for consideration at the June panel meeting
- Noon on 11 July 2008 – for consideration at the August panel meeting
- Noon on 12 September 2008 – for consideration at the October panel meeting
- Noon on 7 November 2008 – for consideration at the December panel meeting
For more information visit:
www.kelloggs.co.uk/company/corporateresponsibility/activelivingfund/
Or visit the Community Foundation for Greater Manchester’s website:
www.communityfoundation.co.uk/apply/fund_details.aspx?fund_Id=24